As private chefs, we don’t have the luxury of a full restaurant pantry or a standardized supplier who drops off everything we need in bulk. We source intentionally—every ingredient is a decision. Each supplier, trip to the market, or early-morning call to a butcher is part of the process.
I learned this young. I grew up in a home where food was never just about eating—it was part of who we were. Every time we’d visit my aunt, she’d have dikuku le gemere ready, convinced she made the best in town. You know the ones—those thick, ridged cookies that ended up hidden in bedrooms during funerals, only to be pulled out later with a cup of tea. She baked them with instinct, no recipe needed, just years of knowing when the dough felt right.
My grandmother sold matokomani—salted peanuts, measured by hand, warm and fresh. Across the street, the neighbors sold “di ice”, frozen juice packs, bright and sweet, the kind that stained your tongue and made every summer afternoon better.
Now, when I source for my clients, I carry that same instinct with me. It’s about knowing, like my aunt with her dough or my grandmother with her peanuts.
Good cooking starts long before the kitchen.
Understanding What You Need
Good sourcing is knowing what you need, when you need it, and where to get it at its peak.
If you cook for a family daily, your sourcing must be efficient and consistent. You need a grocer who stocks seasonal, fresh produce that doesn’t wilt after two days. You need a butcher who trims your meat exactly how you like it. You need a supplier who understands that when you say “free-range eggs,” you mean actual free-range eggs, not just the supermarket’s version of the label.
When you’re catering an event, it becomes about precision. The fish must be fresh, the dairy at its creamiest, the chocolate of the highest quality. Maybe the client requests a rare spice, and you need to know exactly where to find it without wasting time.
Then there are those moments when a client asks for something very specific—aged wagyu, truffle butter, fresh burrata. You won’t find these at your nearest supermarket. That’s when you need specialty suppliers, the kind who answer your WhatsApps at 6 a.m. because they know you take this seriously.
Where to Source the Best Ingredients in Johannesburg
The best chefs wake up early. You have to, if you want the freshest ingredients. Here are some spots you can check out:
Fresh produce markets:
- Carreira’s Fruit and Veg Market (Randburg): This place in Ferndale is known for its wide range of fresh fruits and veggies at good prices.
- Joburg Market (City Deep): One of Africa’s biggest fresh produce markets, offering a huge selection of fruits and vegetables.
- Bryanston Market (Bryanston): Johannesburg’s original outdoor market, providing organic goods and products for over 40 years.
- Victoria Yards (Lorentzville): A unique space where artisans and urban farmers come together, offering fresh produce and supporting local initiatives.
Top butcheries:
Big-name butcheries are great, but some of the best quality meats come from smaller, family-run butcheries. A good butcher will custom-cut meat to your preference if you ask.
- Hardbody-Umleqwa-Roadrunner Chickens (Kya Sands): For those seeking authentic hardbody chickens (also known as umleqwa or roadrunner).Â
- Braeside Butchery (Parkhurst): Specializes in free-range and grass-fed meats, focusing on ethically sourced, high-quality products.
- The Butcher Shop & Grill (Sandton): Offers a range of matured aged meats, including local beef and lamb, and combines a butchery with a restaurant where you can enjoy your selections on-site.
- Berliner Butchery: An award-winning butchery and deli, known for top-quality meat products and exceptional service.
Seafood spots:
We all have a love-hate relationship with seafood spots in Johannesburg. Being far from the ocean means fresh, high-quality seafood can be hit or miss, but when you find the right places, it’s worth it.
- Seven Seas Fisheries Food Emporium (Fairland): Known for its variety of shellfish, fresh line fish, and sushi.
- Fishmonger (Illovo): A trusted seafood supplier offering high-quality fresh fish and shellfish.
- Tiberius Fish Emporium (Sandringham): A kosher fish and chips shop with a deli and bakery featuring kosher treats.
- Rio Douro Fisheries & Butchery: Offers a selection of fresh seafood along with quality meats.
- Fisherman’s Deli (Dunkeld West): Located near Fournos, this deli provides a wide range of fresh seafood, including crab and prawns.
- La Marina Foods (Longmeadow): Supplies top restaurants with premium seafood, including crab and prawns, and is known for its excellent service.
Spices:
- Gorima’s (Various Locations): A trusted name for Indian spices, herbs, and specialty ingredients, perfect for everything from curries to masalas.
- Spice Mart (Fordsburg): A well-stocked shop in the heart of Fordsburg, offering a variety of whole and ground spices at great prices.
- Spice & All (Randpark Ridge): A hidden gem for spice lovers, carrying a diverse selection of herbs, seasonings, and hard-to-find ingredients.
Bakeries:
- The Test Bakery (Braamfontein): A creative bakery known for its small-batch, handcrafted pastries and experimental flavors.
- Zimtoti Bakery (Online): An Afrocentric, plant-based bakery based in Johannesburg, specializing in dairy-free and gluten-free products that celebrate indigenous African grains and plants.Â
- Crumble Gluten-Free Bakery (Fourways): A go-to for gluten-free and allergy-friendly treats without compromising on taste.
- Croydon Bakery (Kempton Park): A long-standing local favorite offering fresh breads, pies, and classic South African baked goods.
Health & Wellness | Indigenous & Specialty Ingredients:
- Local Village Foods (Midrand): Focuses on African superfoods like fonio, sorghum, and indigenous grains, perfect for nutrient-rich cooking.
- African Marmalade (Centurion): An organic farm dedicated to cultivating indigenous African crops. The farm focuses on reviving traditional African agriculture by growing ancient grains like finger millet, pearl millet, and sorghum, as well as a variety of leafy greens, legumes, and root vegetables.Â
- Pesto Princess (Cape Town): Known for their fresh, preservative-free pestos, hummus, and sauces made with high-quality ingredients.
- Setšong Tea Crafters (Marble Hall): A 100% Black-owned company specializing in crafting herbal tea infusions from indigenous plants, promoting traditional knowledge and sustainable economic opportunities.Â
- Fresh Earth Food Store (Blairgowrie): Located at 74 Hillcrest Avenue, this store offers a range of organic and health-focused products, including a cafĂ© serving vegetarian and vegan dishes.Â
- The Health Food Emporium (Honeydew): A health-focused store providing a variety of organic and natural products, catering to diverse dietary needs.
- The Culinary Table (Lanseria): A restaurant and deli offering fresh, locally sourced ingredients, emphasizing sustainability and quality in their dishes.
Some places will stand out and new gems will pop up over time. As you build relationships and discover what works best for your needs, you’ll find that the right suppliers make all the difference.
The Art of Timing and Relationships
Food doesn’t wait. If you want the best, you must time your purchases right.
You can time certain things. Fish is usually freshest early in the week after new shipments arrive. Bread is best early in the morning while it’s still warm from the oven. Soft herbs should be picked up the same day you use them, or they lose their vibrancy.
But relationships matter, too. The butcher who sets aside a prime ribeye, the farmer who saves you the last batch of strawberries, the baker who lets you know when the freshest loaves are ready—none of that happens by chance. It happens because you take the time to connect.If you respect your suppliers, they’ll take care of you.
Balancing Cost and Quality
Not everything has to be the most expensive option, but some ingredients should never be compromised. Know where to spend, where to save, and how to make the most of what you have.
- Build relationships. You’ll get better deals, fresher stock, and insider access to the best ingredients.
- Buy seasonal and local. Your money goes directly to local growers instead of big importers, keeping the food economy sustainable and your ingredients fresher.
- Use the whole ingredient. Chicken bones make rich stock, citrus peels add depth to marinades, and vegetable scraps create a flavorful soup base instead of going to waste.
- Know where quality matters. Invest in quality where technique can’t help. Â
- Work smart, when you can. Bulk buying only saves money if you freeze, ferment, or preserve properly to avoid waste.
Ingredient Sourcing is a Craft
Choosing ingredients is personal. It’s about memory and tradition.
I may not have many food memories, but the ones I do have are vivid. Back in primary school, Friday afternoons were special. My friends and I would stroll over to the local spaza shop or café to grab a packet of slap chips wrapped in newspaper. I’ll never forget the aroma of those thick-cut, vinegar-drenched fries.
Now, when I step into a market or a butchery, I carry those moments with me. The smell of fresh basil reminds me that food should be alive. The feel of a perfectly ripe avocado in my hand tells me that patience matters.
If you want to be a great private chef, learn to respect your ingredients and where they come from. That’s what makes the difference.
Work With Good Food Studio
Sourcing ingredients is an art, but so is mastering the craft of cooking with them. At Good Food Studio, we train chefs to elevate their skills, refine their techniques, and build thriving careers in the private dining industry.
If you’re looking for new private chef hire opportunities, join our growing network of top-tier culinary professionals. We connect skilled chefs with clients who appreciate quality, attention to detail, and a passion for food.
You can also get in touch to inquire about our invite-only chef training program. Let’s create something unforgettable together.